When we started our work, almost 20 years ago, there was a radiance around the word “Machine”. The machine stood for what was to come–the sound of generators and technology. The machine was the icon of an expectation that the avant-garde directed themselves towards. The “Machine” was the future.
Brands are increasingly becoming media events. But how can your marketing transmit meaningful codes at a multitude of customer touchpoints and gain significance for the customer? The solution lies in psychological knowhow. Benefit from our knowledge: how people perceive, what triggers their feelings, and drives them. Only thus can something special come from your creation.
Carina Lehne de López – Unit Lead User Experience
eye square GmbH
Keynote “Über die Souveränität in der digitalen Berührung”
Michael Schießl – Managing Director & Partner
eye square GmbH
“The sovereign speaks: how the market research reacts to the digital sovereign”
Hartmut Scheffler – Managing Director
TNS Infratest Holding
“Who is scared of the second screen?”
The connection between the parallel use, media reception and advertising effect.
Gerald Neumüller – Director Research
SevenOne Media GmbH
“Website relaunch of immobilienscout24.de”
Elisabeth Nietz – Product Manager
Immobilien Scout GmbH
“Digital Advertising – Key Facts You Should Keep in Mind!”
Dr. Wenzel Drechsler – Head of Market Research
United Internet Media GmbH
“PayPal – The safer, faster way to pay. Digital payment and consumer research”
Oana Chiru – Strategic Projects PayPal Marketplaces
PayPal Deutschland GmbH
“The use of humanization for a better world”
Evmorfia Karampournioti – Leibniz Universität Hannover
Institut für Marketing & Management
“Real-Time-Personalisation”
Oliver Rixner – Online Conversion Optimiser
Vattenfall Europe Sales GmbH
“Hand in hand is HanseMerkur – A community at the center of the new image campaign”
Hella Liljenbrunn – Manager Market Research
HanseMerkur Krankenversicherung AG
