Liane Kuhlhoff, Vice President & Partner, is part of the Brand and Media Experience unit at eye square. She is an economist with a focus on Quantitative Economic Research.
Liane has many years of experience in qualitative and quantitative marketing research. She implements user experience studies in the areas of software, apps and websites. In addition, she focuses on the quantitative research areas of brand tracking and consumer segmentation at eye square.
Liane is a domain expert in banking and finance and serves numerous national clients in these fields. She optimizes insurance customer portals from the user’s perspective and helps clients to understand their market positioning alongside their competitions for the best possible marketing outcomes.
Liane Kuhlhoff is also responsible for sales and new customer acquisition at eye square.
Allianz
Deutsche Bank
Gothaer
Hannoversche Lebensversicherung
Techniker Krankenkasse
OTTO
Expert in user experience studies with eye tracking
Has consulted Deutsche Bank, Allianz and Vattenfall during iterative user experience studies for stationary and mobile websites for many years
Specialised in TV and trailer research
Attends symposia and conferences such as German UPA, Mensch und Computer as well as Internet World on a regular basis.