eye square | 이벤트
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Eye Square, Marktforschung, Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurment, shopper research, marken, forschung, implizit, verfahren
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eye square Events

22-23 August 2018

HORIZONT Werbewirkungsgipfel 2018

Every year, more than 200 marketing decision makers, market researchers, media planners and representatives meet to discuss the current status and the challenges of advertising research. This year, eye square will present new and innovative insights about measuring the effect of advertising on social media. You are invited to learn about the best practices in the social media jungle!

Our speaker: Carolin Gräfe
“Welcome to the Jungle – successful Marketing in InstaSnapBook?”

(23th of August, Masterclass Stage 2 at 10:35)

11 August 2018

BVDW Online Ad Summit

The Online Ad Summit 2018 is the official pre-event of the DMEXCO. This year the summit focuses on the central issues of the digital advertising industry in Germany: How will we deal with new advertising media standards in the future?

We are looking forward to seeing you!

12-13 August 2018

BVDW dmexco

This year’s DMEXCO motto is “Take C.A.R.E.” – Curiosity, Action, Responsibility, Experience” and shows that the digital economy is sensitised to the needs of users.

We are waiting with anticipation for the leading event of digital marketing topics!

19-20 September 2018

ECR Tag

The ECR Tag 2018 will reveal future trends in offline and online trade as well as in the consumer goods industry. We will also bring some interesting topics on shopper research and look forward to numerous presentations and exciting talks at our booth # 46/47!

Our speakers:

 

Michael Schießl: “Receptivity: Wie Berührungen mit Menschen gelingen. Erkenntnisse und Ergebnisse aus 19 Jahren impliziter Shopper Forschung am POS” (19 September, Marktplatzforum at 14:00)

 

Booth presentations:

19 September:

  • Felix Metger: eCommerce Experience – Wie implizite Forschung Entscheidungsprozesse im Online Shopping aufdeckt und kundenzentriertes Category Management unterstützt. (10:45)
  • Michael Schießl: Implicit Impact – wie sich durch implizite Ansätze die Choice Predicition erhöhen lässt (13:30)
  • Christian Göldner: Display Design am POS – Mit Eye Tracking Stand-Out und Funktionalität von Aufstellern optimieren (15:45)

20 September:

  • Michael Schießl & Christian Göldner: Virtual Reality und Kunst – Erlebnisse mit zeitgenössischer Kunst (11:15)

23-26 September 2018

ESOMAR Congress 2018

The ESOMAR Congress is an innovation hotspot for those who are passionate about research, insights and data. We look forward to 1200+ participants and 80+ speakers!

27 September 2018

Talking UX: eye square Labs Opening and UX Talks

eye square is pleased to invite you to the opening of our new labs. You can expect four exciting lectures on user experience topics from our partners and customers. We are delighted about the attendance of customers and speakers from all areas of the user experience. Whether it’s research methods or design trends, accessibility or visual hierarchy – let us know what moves you. Seat reservation is required! (More…)

27-28 September 2018

DERMARKENTAG2018

For the 7th time, DERMARKENTAG2018 presents the current status and new projects of German and international brand science and sees itself as a leading discussion platform for the future of brand management.

 

Our colleagues from the Brand and Media Experience Unit are looking forward to seeing you!

11-12 October 2018

Pharma Market Research Conference Europe

The Pharma Market Research Conference has set itself the task of discovering and sharing knowledge and helping to develop new business relationships.

 

Our User Experience Unit is on hand for you to present our research methods in the pharmaceutical and healthcare sector!

Unsere Speaker: Philipp Reiter 

16-17 October 2018

Mobile in Retail Conference

The 2-day conference with 300 participants and 60 speakers is an international industry meeting. The focus is on brand new insights and strategies for mobile commerce – the evolution of payment, couponing, loyalty, advertising & co.

 

We look forward to see you!

24-25 October 2018

Research & Results 2018

Full-service institutes, field and IT service providers as well as specialist suppliers represent themselfs at the Research & Results 2018. In addition to the exhibition, parallelly held workshops will complement the range of services offered at the event. This year, the eye square team is looking forward to three presentations – 2 workshops and a product presentation in the Innovation Area.

Unsere Speaker: 

 

Diana Jakobitz and Philipp Reiter:​ Implicit UX Research – Understand the success drivers of your online product by adding implicit insights. (Workshop)

 

Michael Schiessl: eCommerce Experience – wie implizite Forschung Entscheidungsprozesse im Online Shopping aufdeckt und die Kommunikation unterstützt. (Workshop)

 

Felix Metger: eCommerce A/B Test – Pre-testing of products and ads live on (mobile) websites. (Innovation Area)

7-8 November 2018

ECR Live

At the ECR Live! experts from industry, trade and services meet. The focus this year is on offline and online category management, shopper marketing, food and nonfood topics.

 

This year we once again welcome you to our booth and offer expert knowledge in form of a lecture.

Unsere Speaker: 

 

Michael Schießl: eCommerce Experience – Wie implizite Forschung Entscheidungsprozesse im Online Shopping aufdeckt und kundenzentriertes Category Management unterstützt.

15-16 November 2018

Automotive Glazing Europe

This expert meeting is the first and largest conference for automotive glass in Europe. The conference will cover topics such as ADAS and connectivity, electrification and their effects on glazing, connectivity and interior design.

Unsere Speaker: 

 

Philipp Reiter

20-21 November 2018

Future Interior Summit

In addition to the drive, interior becomes the decisive factor for success and the interface between OEMs, suppliers, EDL, science and startups. The mega trends of electrification, automation of driving, digitization and connectivity have made the automotive interior a key player in how vehicles can be successfully marketed now and in the future.