The non-contact measurement of attention is one of the standard methods in our daily work. Modern so-called Remote Eye Tracking systems provide the highest accuracy and robustness among the available methods.
Our testers are constantly fascinated when seeing, after a short calibration, how the Remote Eye Tracking exactly detects eye movement. If I close an eye, the point on the screen disappears, if I move my head, the point moves with it. All this is achieved wirelessly and covering a large area in front of the screen.
Recording data with a special eye tracking device on the monitor or display allows especially accurate measurement and automatic analysis of the eye tracking data.
Eye square’s technology enables a scene-specific analysis of online videos and TV spots, and a qualitative analysis of interactive and dynamic content. With the help of eye tracking, synchronously recorded emotion and excitement data can be precisely analyzed with dynamic and interactive media.
